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First brand guidelines

Resources to represent First.new consistently and accurately.

Download brand assets

Brand assets

Logos are available as a horizontal lockup (preferred), a vertical lockup, or separately as the mark or wordmark.

App icons and avatars come in light and dark, with avatars for circular or square use.

First.new logo

First.new logos, app icons, and avatars.

Name

Refer to us as First.new, or First once it is clear from context. The wordmark is set in lowercase: first.new.

Using the logo

  • Use the light logo on light backgrounds and dark on dark.
  • Keep clear space around the logo at least the height of the dot.
  • Do not stretch, rotate, recolor, or add effects to the logo.