Build your competitor monitoring tool.

How to build your competitor monitoring tool

1. 1

   Describe the job

   Track competitor page changes with dated observations and source evidence.

2. 2

   Review the first version

   Choose how the market researcher records the competitor and how the commercial reviewer reviews the next step.

3. 3

   Refine the views

   Ask First to adjust the fields and views for the people who will use the app.

4. 4

   Test before sharing

   Walk through the process with a sample record and check who owns the next action.

What to include in your competitor monitoring tool

• Keep the competitor in context

  Keep competitor, page URL, observed date, offer version, change and evidence together so the next person can understand the request or record.

• When the next step needs a decision

  A competitor page changes a listed pack size with its price. Flag both changes before comparing the price alone.

• Keep evidence visible

  Compare the changed pack size and price together rather than price alone.

• Choose what each person needs

  Give the market researcher a working view and the commercial reviewer a review view. Keep competitor and page URL attached to the decision as the work moves between them.