Build your press enquiry tracker.

How to build your press enquiry tracker

1. 1

   Describe the job

   Keep media deadlines, topics and approved spokesperson responses together.

2. 2

   Review the first version

   Choose how the media coordinator records the enquiry and how the authorized spokesperson reviews the next step.

3. 3

   Refine the views

   Ask First to adjust the fields and views for the people who will use the app.

4. 4

   Test before sharing

   Walk through the process with a sample record and check who owns the next action.

What to include in your press enquiry tracker

• Keep the enquiry in context

  Keep enquiry, outlet, topic, deadline, spokesperson and approved response together so the next person can understand the request or record.

• When the next step needs a decision

  A journalist requests a comment before the named spokesperson is available. Record the deadline and escalation owner without publishing an unapproved statement.

• Keep approved response visible

  Keep the proposed response pending until the authorized spokesperson accepts it.

• Choose what each person needs

  Give the media coordinator a working view and the authorized spokesperson a review view. Keep enquiry and outlet attached to the decision as the work moves between them.