Keep the launch decision separate from a completed task list.
Connect launch assets, readiness checks and blockers to a clear go-or-hold decision.
How to build your product launch readiness tracker
Describe the job
Connect launch assets, readiness checks and blockers to a clear go-or-hold decision.
Review the first version
Choose how the launch coordinator records the launch and how the workstream owner reviews the next step.
Refine the views
Ask First to adjust the fields and views for the people who will use the app.
Test before sharing
Walk through the process with a sample record and check who owns the next action.
Follow Launch LR-087 through the handoffs.
Inspect the inputs, review decision and unresolved exception in this fictional operating example.
Product launch readiness tracker example
- Record
- Launch LR-087
- Launch
- Cedar summer update
Current stage · Launch coordinator
Define the launch readiness checks
A fictional launch coordinator records a 15 July target with separate product, support and announcement workstreams.
Read the full walkthrough
Define the launch readiness checks
A fictional launch coordinator records a 15 July target with separate product, support and announcement workstreams.
- Record:
- Launch LR-087
- Launch:
- Cedar summer update
Collect workstream confirmation
The announcement page is accepted while the support owner has not confirmed the operating handoff.
- Record:
- Launch LR-087
- Target:
- 15 July
Review the unresolved dependency
The coordinator flags support readiness as a blocker rather than treating the finished announcement as approval to launch.
- Record:
- Launch LR-087
- Ready:
- Announcement page
Record a go-or-hold decision
The decision owner records Hold with a support follow-up. Publishing the announcement remains a separate action that this tracker does not perform.
- Record:
- Launch LR-087
- Blocker:
- Support handoff
What to include in your product launch readiness tracker
Keep the launch in context
Keep launch, target date, workstream, required asset, readiness check, blocker, decision owner and go-or-hold decision together so the next person can understand the request or record.
When the next step needs a decision
A sample launch coordinator records a 15 July target with separate product, support and announcement workstreams. The announcement page is accepted while the support owner has not confirmed the operating handoff.
Keep go-or-hold decision visible
Keep the unresolved dependency visible even when the announcement page is ready.
Choose what each person needs
Give the launch coordinator a working view and the workstream owner a review view. Keep launch and target date attached to the decision as the work moves between them.
Questions about product launch readiness tracker
Start with launch, target date, workstream, required asset, readiness check, blocker, decision owner and go-or-hold decision. Describe who enters the information and who reviews the next step.