Build your SEO audit tool.

How to build your seo audit tool

1. 1

   Describe the job

   Build SEO reviews around observed crawl issues, page sources and checked fixes.

2. 2

   Review the first version

   Choose how the seo analyst records the URL and how the marketing reviewer reviews the next step.

3. 3

   Refine the views

   Ask First to adjust the fields and views for the people who will use the app.

4. 4

   Test before sharing

   Walk through the process with a sample record and check who owns the next action.

What to include in your seo audit tool

• Keep the URL in context

  Keep URL, crawl observation, status code, canonical observation, issue and reviewed fix together so the next person can understand the request or record.

• When the next step needs a decision

  A crawler reports a noindex page that is intentionally a preview. Record the intended policy before classifying it as a defect.

• Keep reviewed fix visible

  Keep the issue open until the affected URL is checked again.

• Choose what each person needs

  Give the seo analyst a working view and the marketing reviewer a review view. Keep URL and crawl observation attached to the decision as the work moves between them.