Build your utm campaign register.

How to build your utm campaign register

1. 1

   Describe the job

   Keep campaign sources, destinations and tracking tags consistent across a launch.

2. 2

   Review the first version

   Choose how the campaign analyst records the campaign and how the experiment owner reviews the next step.

3. 3

   Refine the views

   Ask First to adjust the fields and views for the people who will use the app.

4. 4

   Test before sharing

   Walk through the process with a sample record and check who owns the next action.

What to include in your utm campaign register

• Keep the campaign in context

  Keep campaign, source, medium, content, destination and owner together so the next person can understand the request or record.

• When the next step needs a decision

  Two teams create different campaign names for the same promotion. Choose one registered naming convention and preserve existing links rather than silently rewriting past attribution.

• Keep owner visible

  Record the corrected tag set before sharing another campaign link.

• Choose what each person needs

  Give the campaign analyst a working view and the experiment owner a review view. Keep campaign and source attached to the decision as the work moves between them.